How to Turn Your Employees Into Fans

by Evil HR Lady on May 22, 2015

Everyone wants the best people to work for them. But ideally, you want people who not only are good at what they do, but are true fans of the business. Is it possible to have employees who are true fans?

Being a sports fan means more than just liking the team. Being a fan at work is more than just liking your job. “Sports starts becoming your identity. And being a sports fan begins becoming part of who you are.” Fancred‘s mission is to be the world’s largest sports fan network, but CEO Kash Razzaghi’s internal goal is to turn his employees into fans of Fancred.

Believe in your company’s mission. If you don’t demonstrate and constantly reinforce the company’s mission, you can’t fake it to get people on board, Razzaghi says. “You have to get in the trenches to show your commitment to the company. Your passion and dedication will trickle down and inspire your staff to work for the cause and not the paycheck.”

To keep reading, click here: How to turn your employees into fans. 

{ 6 comments… read them below or add one }

Parker Daws May 22, 2015 at 3:21 pm

Hire for three months without determining if the person is really a good fit for the company first?
Assuming that this can pass all the legal ramifications – just plain stupid in building loyalty and making the employee feel wanted.
A company in business for about two years hardly qualifies as a success story.

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Slippy May 22, 2015 at 6:48 pm

Eh, not a fan of this guy’s responses. They seem to channel the spirit of Dilbert’s boss in, “how can I make you work harder for no extra money?” He says he wants to inspire to work for the cause and not the paycheck; might work better if he were to inspire people to work for the cause AND the paycheck especially since he isn’t running a non-profit. Also if he wants employees to feel like the company is their own then he should offer equity; it would be interesting to find out if he does.

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LiteralGirl May 23, 2015 at 12:37 am

I agree with the point of your article. I am lucky enough to work for an organization that I truly believe in – I hold the mission near and dear to my heart (a staff-model HMO). I worked here before kids, remained a customer while home with my kids for 10 years, and have been back for 4. It really helps to believe in the company for which you work.

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charles May 23, 2015 at 3:39 am

Not buying it:
“I trust them and have their backs”
Yet . . .
“begins by contracting a candidate for three months”

That is NOT having their backs.

Basically, he is saying if it doesn’t work out we can just ditch you without any severance pay. Oh, and not pay you any benefits while “trying you out.”

I’m glad when I hear stories about such CEOs because I now know that I do not want to be a customer of theirs.

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Evil HR Lady May 23, 2015 at 7:14 am

I asked him if it’s difficult to find people and he said no, he’s been approached by people. I agree that the 3 month trial period seems difficult, but the reality is that severance isn’t required for any job and you can be fired at any time for any reason, so you really have no guarantee even in a traditional job.

I think he’ll run into problems later on.

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ResumeON May 30, 2015 at 8:42 am

If an Owner or Employer, fulfills their employees wishes, then every employee will become his fan.
But it is not as simple as in words. We can’t complete all their demands. Just motivate them time to time and provides maximum facilities to them.

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