In a Tweet, John Legend Gave All Business Owners a Critical Gut Check

by Evil HR Lady on July 6, 2020

Photo by Flo Dahm

When the Houston Association of Realtors announced that it was planning to swap the term “master bedroom” with “primary bedroom,” artist John Legend had a crucial piece of advice for realtors–any professionals, really–about making impactful change without striking the wrong chord.

To be sure, making sweeping changes is a lot harder than finding and replacing offensive speech or fixtures. As Legend pointed out, the Houston association’s quick change is just the start of what diversity and inclusion look like. The real estate industry can and should do more–and that’s likely true for your own company, too.

How do you handle racism in your company? By pretending it doesn’t exist? By trying to hide your past? By proclaiming Black Lives Matter on your webpage?

Or do you create real change within your company?

Do you

Making changes to outward-facing communications is fine and may make people feel like they’re doing something quickly, but real change takes effort and time. If you’re not simultaneously looking inward to address issues within your business or staffing strategy, marketing gestures aren’t just hollow, they’re irresponsibly misleading. Make sure your business doesn’t just make changes that appear good to others. For every outward-facing gesture, your company makes, ensure that you’re also looking inward.  

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