We have a bird feeder on our back porch. I just noticed that the bird seed I buy says it attracts the above birds.
I don’t have any idea what a Grossbeak or Junco is. (I know, I know, Google is my friend, but I don’t feel like it.) So, my question is, do I really want to attract these birds. That is, apparently, what I am attracting based on my decision to purchase this type of birdseed.
Yesterday I went to a seminar that included a section on Corporate Branding. Not a “Hey, Sprite is good to drink” type of branding, but “Coca-cola is a great company to work for” type of branding. (That wasn’t the example in the seminar, by the way. I have no idea if Coca-Cola is a good company to work for. I just know I don’t need all that available sugar in all my meetings.)
Anyway, are you branding your company to attract the kinds of birds–um, applicants–you want, or did you just buy the cheapest bag? Do you keep stamping your foot and saying, “Why do I always get resumes from Juncos? I don’t want more Juncos. I want Peacocks!” (You don’t, by the way, they are noisy.) Well, what birdseed are you using?
And just because I couldn’t stand it any more, here is a Junco.