How Chipotle’s Plan to Hire 4,000 Workers in One Day Is Sure to Backfire

by Evil HR Lady on August 27, 2015

First and foremost, I love burritos and I love Chipotle. So, when I hear that Chipotle is planning to hire 4,000 workers in one day, my heart simultaneously jumps (more burritos!) and sinks (stunt hiring is not productive). Here’s why hiring like this is bound to backfire.

Publicity is good, but…

Yes, this stunt will cause people who weren’t otherwise thinking of applying to Chipotle to show up and apply. This is a good thing–recruiting is often difficult and attracting people can be hard. However, just who is going to show up?

Well, that remains to be seen, of course, but a one-day hiring spree means that people who are already working will be less likely to apply. Why? Because instead of saying, “Chipotle plans to expand its workforce by 4,000 over the next three months,” they are promoting this as a one and done event, even though it’s unlikely to actually be like that. The result is, the publicity will make people who are currently employed less likely to apply if they are working on September 9. While I always advocate hiring the unemployed, it is true that employed people are great hires as well.

To keep reading, click here: How Chipotle’s Plan to Hire 4,000 Workers in One Day Is Sure to Backfire

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