A favorite subject of media these days is millennials. Coverage ranges from singing their praises to criticizing them for their habits and preferences. The reality is that millennial business owners are very good at some things — social media, new ideas, marketing to a young audience — and not so good at others. For instance, just by virtue of being young, they lack the experience that more seasoned business owners have.
If your small business is competing for customers against millennial business owners, keep these five tips in mind.
1. Remember Who Has the Money: Millennials may grab some headlines, but Gen Xers and baby boomers have the money — and you may have the upper hand with those demographics. Focus your marketing on financially stable groups that you are already familiar with, and you’ll do better.
To keep reading, click here: Compete With Millennial Business Owners and Succeed