We are a mid-sized nonprofit with a three-tiered structure. We are hiring for a new senior marketing position, and I decided to go with CMO for the title to help recruit a rock star from within our industry to potentially serve as my No 2. My director of fundraising, who I personally recruited four years ago, wants her title changed to Chief Advancement Officer for parity. She does good work but in my mind is not C-level material. I don’t want to demotivate or lose her, but I do want to be honest. I also don’t want to connect the two issues – hiring a new lead marketing director with a job title change for the development director.
To read the answer, click here: Dilemma of the Month: Saying ‘No’ to New Titles