If You’ve Never Priced Yourself Out of a Job, You’re Not Charging Enough

by Evil HR Lady on February 5, 2018

What if offering a better price than all your competitors wasn’t the best way to go? What if simply being the cheapest wasn’t a way to success?

Meagan Fischer, the owner and web designer at Owltastic tweeted this story:

Dan Kaminsky, Chief Science Officer at WhiteOps replied:

It’s a good lesson for all of us.  Fischer was undercharging and wouldn’t have known had a kind project manager not brought it to her attention.

To keep reading, click here: If You’ve Never Priced Yourself Out of a Job, You’re Not Charging Enough

{ 2 comments… read them below or add one }

Maria Rose February 5, 2018 at 10:16 pm

Don’t you have to get jobs consistently as a a self-employed contractor to be able to evaluate the why? Yes you should be pushing to sell your produc/service at a reasonable price but nether should you undersell if it means you will have to cut product/service quality. Fine line to walk.
Know what you can offer and don’t accept a lower than your cost price unless you are donating services to achieve status. Never give less unless there’s a return expected. Each new contract should develop your services future.

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Timothy Knox February 5, 2018 at 11:00 pm

I heartily recommend Gerald Weinberg’s “Secrets of Consulting” to all of your readers, particularly (in this case) the section on how to set your rate. It’s worth reading in detail, but the quick summary of his advice about rates is, “Charge a price such that you’ll feel the same whether you do or don’t get the job.” At times when I’ve had to negotiate a rate with someone, that advice has stood me in good stead.

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