The Halloween decorations are down, and the Christmas Trees are about to start popping up, which means it’s time for you to think about gifts, and parties. Business owners and managers often have large gift lists–for employees and clients–to fill. Figuring out what to get these people can be difficult, so I turned to expert gift giver, Ashley Wong, CEO and Founder of Gemnote, a company that specializes in gifts. Here’s what she said.
Inc: How do you determine the best gifts?
Ashley Wong: Know your audience. Having an idea of your recipient’s likes and dislikes, taste and hobbies is key in finding a great gift. For example, our clients often use us for their VIPs, who are usually C-level execs. Generally speaking, these people don’t love cheese logs, flavored popcorn or bath salts. They’re also unlikely to wear your company’s t-shirt, unless as pajamas. Our gift selections are also backed by data, so we’re keen on what gifts do well with certain audiences.
To keep reading, click here: How to Pick the Best Holiday Presents for Your Employees and Clients