How divided are we as a world? It seems like we can no longer say “agree to disagree” and get on with life. We have to accuse people who disagree with us as being morally bankrupt, but usually with more offensive word choices. When we talk about diversity in hiring we talk about diversity in skin color and gender, but not about ideas.
Now, I don’t actually drink alcohol, at all. But I’m urging you to watch this beer commercial from Heineken, U.K. It’s absolutely, positively worth your time.
(You’ll have to click through to see the video. I know I’m being mean, but I get paid by the hit at Inc.)
In the commercial, people who aren’t told what the purpose of the experiment is are given a few tasks to do. The trick is, the producers have chosen people who are political polar opposites. The people don’t know that, though, they just know they have to complete the series of tasks.
To keep reading and see the video, click here: The Beer Commercial Everyone Needs to See