Social media is a key to a lot of things in today’s modern life. So, if you’ve built up a big group on Facebook, you’d want to nurture and grow that group, right? Well, Naomi Hattaway, founder of I Am A Triangle, grew her Facebook group to over 16,000 people who were living or had lived outside of their native culture, and then shut it all down and moved to a new platform.
Why on earth leave a platform that had been so successful? Hattaway explained:
- Search sucked. One of her major goals was to help people, but in order to help people out, Hattaway needed a good search function. “There was no way to search ‘my husband just took my children and I’m in a country with no rights,'” she said by example. She wanted her members to find that information quickly.
- Vetting was difficult. It all had to be done by hand.
To keep reading, click here: This Woman Built a Successful Facebook Community and then Shut It Down. Here’s Why.
One thought on “This Woman Built a Successful Facebook Community and then Shut It Down. Here’s Why.”
Many more people have internet than a Facebook account. Naomi wants to help people and she can reach many more people by using a website rather than Facebook.
But I’m assuming that Mighty Networks does not require an account and is web based.
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