Capitalizing on Small Business Saturday

Everyone has heard of Black Friday—but have you heard of Small Business Saturday?

The Saturday after Thanksgiving is a day designed to encourage shoppers to shop at local businesses rather than big chain stores. Curious to learn about the best ways your business can capitalize on the Small Business Saturday initiative? Here are a few ideas.

Take Advantage of Social Media

You may have a company Facebook page or Twitter account and, of course, you post about your business there. But have you considered using your personal accounts to do the same? You don’t want to turn the place where you normally share pictures of your kids into a business account, but you do want to occasionally remind your friends that your small business supports your family.

To keep reading, click here: Capitalizing on Small Business Saturday

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