German superiority is something one shouldn’t throw around lightly–there are too many negative stereotypes about that. But, when Deutsche Bank CEO Christian Sewing announced the company would layoff 18,000 workers, he didn’t leave it just at that. He sent a 2,000-word email to his employees, explaining what was happening.
Here’s why that was a great way to spread bad news.
Information always helps
Losing your job is terrible. There’s no way around that. But understanding the whys often helps with the transitions. Sewing says:
First let me say this: I am very much aware that in rebuilding our bank, we are making deep cuts. I personally greatly regret the impact this will have on some of you. In the long-term interests of our bank, however, we have no choice other than to approach this transformation decisively. Only then can we build on our long-standing history and make Deutsche Bank a leading bank once again. A bank which we can be justifiably proud o
To keep reading, click here: This CEO’s 2,000 Word Email Explains Why German Managers Are Superior Than Those in the U.S.