Going viral as an employer – for all the wrong reasons

I’ve been working in HR for more than 20 years, but I’ve also worked in media for a long time, which makes me uniquely positioned to help you go viral as an employer! Of course, nothing can guarantee virality, but there are many things you can do to help get our company trending on Twitter.

Here are some things I’ve seen that can help you if you want your company to be the talk of the town.

1. Praise high gas prices

An Applebee’s executive emailed colleagues praising high gas prices. He reasoned that with gas being so high, people would need to work more hours. With more people desperate for work, Applebee’s could pay their employees less. A profitable situation for sure!

This helpful tip for saving money made Applebee’s hit the headlines in IncCBS NewsFortuneFox Business, and many other news outlets. Can you imagine how much work a public relations department would have taken to get average news into the headlines? A golden opportunity, for sure!

To keep reading, click here: Going viral as an employer – for all the wrong reasons

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