Who wants jobs as a fast food restaurant? Teenagers and young adults, of course. Where do you find teenagers? Well, if my teen is any indication, on Snapchat. The vast majority of Snapchat’s 158 million users are between the ages of 13-34, with the largest group of those being 18-24. Just the age range for people looking for entry-level jobs, which is what most McDonald’s jobs are.
McDonald’s Australia (who rebranded there as Macca’s in 2013) announced that they’d be accepting applications via Snapchat. Users can upload a short (10 second) video with a filter that puts them into a McDonald’s uniform. From there, the recruiters will decide whether or not to move the candidate to the next step–filling out a digital application, according to Business Insider.
Great move or gimmick?
The short answer is yes. It would not be a great move for, say, an accounting firm, or your local hospital that is recruiting a new surgeon. But, fast food is where a lot of people start out their careers, and it’s not that they have huge resumes to consider. Just about every teen and adult is capable of performing the work at McDonald’s so it really is personality that will make the difference.
To keep reading, click here: McDonald’s New Application Method Will Make Your Teen Want to Apply