Feminism can be a loaded term. From people who believe it means that men and women are equal to people who believe women are superior, and everything between, saying you’re a feminist can conjure up a myriad of images about what you are. It’s not a term I personally like to use, but I’m in love with the Instagram project 100 Days of Feminist Ads.
Eileen Matthews, a copywriter, took up this idea as part of a 100 day challenge by Elle Luna. She took major products and changed their advertising to have a feminist or pro-woman slant. Some of them are fantastic.
woman slant. Some of them are fantastic.