Feminism can be a loaded term. From people who believe it means that men and women are equal to people who believe women are superior, and everything between, saying you’re a feminist can conjure up a myriad of images about what you are. It’s not a term I personally like to use, but I’m in love with the Instagram project 100 Days of Feminist Ads.
Eileen Matthews, a copywriter, took up this idea as part of a 100 day challenge by Elle Luna. She took major products and changed their advertising to have a feminist or pro-woman slant. Some of them are fantastic.
woman slant. Some of them are fantastic.
5 thoughts on “100 Days of Feminist Ads”
Regarding gender-based pay inequities: “While almost all the disparities can be explained by personal choices….” Well, no, in studies in which the results were adjusted to correct for so-called “personal choices,” significant disparities still exist.
Almost all disparities are explained by personal choice. Now, if you want to argue that society pressures women to make different choices, that’s fine, but choice explains almost every different. Not 100 percent, but almost.
Not the most credible source.
Really? A Chicago professor who got his PhD at MIT? I consider Steven Levitt a very credible source.
And the episode is an interview with a Harvard professor.
Yeah, it’s credible.
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