A few weeks ago, my Facebook ads changed considerably. Suddenly, I was getting ads for Walmart and Target home delivery service. I live in Switzerland where, sadly, neither store exists. I clicked on “why am I getting this ad?” and it informed me that the ad was Targeted to me because I lived in Pennsylvania.
Well, I did live in Pennsylvania–nine years ago. These Pennsylvanian ads continued for a few weeks, and then something happened at Facebook and I was back to my normal Swiss focused ads.
It turns out that while Facebook stopped businesses from targeting job seekers by race or gender, it still allows companies to indicate an age. And at 45, I may be too old to see certain job postings.
To keep reading, click here: If You Think There Are Not a Lot of Jobs Out There, It May Be that You Are Too Old to See the Ads