Don’t Sell Watermelons for $1 (or, Stop Being Busy for Busy’s Sake)

by Evil HR Lady on January 15, 2021

Are you using your time to be successful? Last night a friend sent me this video.

This talk was, overall, excellent, but this story really struck me as a small business owner:

Two men formed a partnership. They built a small shed beside a busy road. They obtained a truck and drove it to a farmer’s field, where they purchased a truckload of melons for a dollar a melon. They drove the loaded truck to their shed by the road, where they sold their melons for a dollar a melon. They drove back to the farmer’s field and bought another truckload of melons for a dollar a melon. Transporting them to the roadside, they again sold them for a dollar a melon. As they drove back toward the farmer’s field to get another load, one partner said to the other, “We’re not making much money on this business, are we?” “No, we’re not,” his partner replied. “Do you think we need a bigger truck?”

These men were working so hard and while their customers were probably happy with cheap watermelon, it wasn’t helping them get ahead. And, in fact, they were getting behind with their own success. Getting the watermelons, transporting the melons, and selling the melons all took their time and their money. Trucks aren’t free. They were busy but not successful.

How much time do you spend being busy but not productive?

This is my goal for the year–to stop being so busy and start being productive. I ask myself: how does this activity help me meet my goals?

This does not mean I will stop helping people for free from time to time. It doesn’t mean I’m going to give up television altogether. But, it does make me sit and think a bit on how I’m using my time and how it helps meet my goals.

So, the next time you feel overwhelmed, ask yourself if you’re just selling watermelons for $1. If you are, change what you’re doing or increase your asking price.

Image by PublicDomainPictures from Pixabay

Previous post:

Next post: