Over the weekend, a journalist working for the Associated Press, Colleen Long, reported that a Southwest Airlines pilot said “Let’s Go, Brandon” during his routine flight announcements.
Also in defense of airline I was asking them to open locked cock pit and probably sounded insane!
— Colleen Long (@ctlong1) October 30, 2021
The reaction on Twitter was predictable: Some people demanded that Southwest fire the pilot immediately, and some people praised Southwest and chimed in with “Let’s go, Brandon” tweets of their own.
This seemingly innocuous phrase comes from a time when an NBC reporter, interviewing NASCAR driver, Brandon Brown, and misinterpreted the crowd’s chant of “F*** Joe Biden” as “Let’s Go, Brandon!” and it’s become a replacement phrase for the crude attack on President Biden.
Southwest Airlines’s response was perfect, with numerous lessons for businesses
To keep reading, click here: Why Southwest’s Handling of ‘Let’s Go Brandon’ Pilot Is Correct