Even though I spent Halloween in my apartment watching Hocus Pocus with my children and had precisely two trick-or-treaters that were pre-arranged, I saw hundreds of costumed children in my Facebook feed.
You no longer have to do things in-person to know what goes on in your friends’ lives. The same is true in the workplace. In 1997 it would have taken a great deal of effort to show the HR manager an inappropriate Halloween costume picture. You would have had to be at the same party as your inappropriately dressed coworker, take a photo on film, get the film developed and bring it to the office.
At this point, the HR manager wouldn’t care because it was 1997, and no one cared. And unless it made the nightly news (it didn’t), it wouldn’t reflect on the company at all.
To keep reading, click here: Managing Social Media Challenges in Today’s Employee Relations World